If you spent your life in advertising, you probably know about this ad. I remember reading it back in design school somewhere back in the early 80’s. It inspired me and, really, has been the driving philosophy for everything I’ve done since. So I got to thinking that...
Anna Hinrichsen gives us a tour of the family farm and distillery on Fohr Island. The farm has been in the Hinrichsen family for over 400 years. https://youtu.be/qOncyTNlPI0
Fohr Island is a tiny island off the coast of Germany and Denmark. It's only 7 miles across but it's an entire universe with beautiful, thatched roof homes and tiny villages, sandy beaches and it's the home of Hinrichsen's Frisian Whisky, made by hand on the...
When you talk to Jan Hinrichsen, he’ll tell you he’s a farmer. He grew up wanting to be a farmer. His father, grandfather, great-grandfather, and great-great-grandfather were farmers. Keep going back to the 1600s on tiny Fohr Island, stranded in the cold North Sea off...
We all have preconceived notions of places and countries and when you get to go, you are sometimes surprised. I had a lot of those about Germany and yes, I was surprised. The Trains. I had a hell of a couple days getting from Amsterdam to Dagebull, where I get on the...
Marret Hinrichsen makes the world’s best hamburger. I know. That’s a big claim, and how dare I? I haven’t had every hamburger on this planet. How many places can you buy a burger on Planet Earth? Well, now that our lives are being overshadowed by AI, I asked how many...
There is a whisky festival in Berlin, and Jan Hinrichsen and I drove the six hours to get there from Fohr Island. Up at 5:00 am, through the dark back roads on the island to the ferry, which is a rather bright, cheerful place. Half the main passenger deck was a huge...
Chances are pretty good that unless you’re from Germany or Denmark, you’ve never heard of the place and a fascinating family-owned farm that’s evolved for what is now four hundred years. FOUR HUNDRED YEARS. I hadn’t. I hadn’t heard of the farm or the island. So when I...
There is a café at the Hinrichsen’s Farm and Distillery, and I haven’t been able to find a sign anywhere, but it’s full of people. I ate there and I see why, but I’m not sure yet how. Marret Hinrichsen runs it, and the food is fantastic. I watched giant burgers and...